Getting your message across today can be very bland and sterile. White background, black font and well, just no heart. It really lacks flair and creativity. This new age of digital communication is only going to get noisier and we knew now was the time to take a step back, get personal and be seen. That’s why on April 1st 2018 we are introducing Vidyard GoVHS.
Why Did We Create GoVHS?
Retro is coming back. Look at Vinyl sales—they’re booming! 90’s fashion is hip and Full House is back on. Our team was spending all this time trying to think new but really, we needed to think retrospectively.
One of our team members was recently visiting his parents when he came across the old family camcorder. It suddenly hit him—what’s more personal than creating and sharing a home movie with your audience?
The idea took off from there.
We quickly got to work planning, creating, and producing our latest product offering, GoVHS. We took a look at the industry and noticed there a huge gap in the camcorder space, no one was offering VHS tapes, camcorders, or fluorescent tube televisions. With virtually no competition, it was a no-brainer to move into this space and take over.
How does it work?
GoVHS makes it quick and easy to record personal home movies for your audience in as little as 2 hours.
Set up your camcorder on a sturdy tripod, insert a VHS tape and press record. In no time, you’ll be filming yourself in true 4:3 standard definition.
When filming is complete don’t forget to write your recipient’s name on the tape, and add stickers, to make your video even more personable.
Kick it old school by shipping your GoVHS video to prospects, and clients through snail mail (Just remember please be kind and rewind!)
Pricing & Availability
GoVHS is not available until April 1st, 2018! We offer multiple pricing packages. Simply send us a fax with your information so we can learn more about your organization and create a custom GoVHS pricing package to meet your video needs.
Already have your camcorder and tripod ready to go? Well, then you can purchase VHS tapes in 3 packs from Amazon – the premium quality kind. We have a feeling these will be a hot commodity soon, so better get them now before they sell out.
The post Introducing GoVHS, Vidyard’s Most Innovative Product! appeared first on Vidyard.
New capabilities help marketing, sales and customer support teams deliver a wide range of personalized customer experiences proven to stand out and boost audience engagement.
KITCHENER, Ontario – March 27, 2018 – Vidyard, the leading video platform for business, today unveiled its latest product enhancements to help marketing, sales and customer support teams drive greater engagement through highly personalized video experiences. With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video content to help marketing teams enhance website experiences and increase online conversion rates. Vidyard has also enhanced Vidyard GoVideo, its flagship video messaging app for sales and customer support, with Outlook and Zendesk integrations as well as a new reporting dashboard to track the adoption and impact of video across customer-facing teams.
“At a time when all of us are over-saturated with automated text-based communications, video is standing out as the best way to connect with customers and to build more personal relationships,” says Michael Litt, co-founder and CEO of Vidyard. “New types of video experiences, including Personalized Video and one-to-one video messaging, are taking this to the next level and helping our customers boost engagement rates and shorten deal cycles. We’re now making it easier than ever to deliver these personalized video experiences across web, inbound and outbound marketing programs, direct sales and customer support teams.”
New capabilities launched by Vidyard today include:
- Enhancements to its Personalized Video solution to support dynamic, real-time personalization of video content on websites and landing pages as well as expanded support for audio personalization
- Enhancements to its Vidyard GoVideo one-to-one video messaging app including new product capabilities and native integrations with Outlook and Zendesk
- New Analytics and Reporting packages to help marketing and sales teams track the ROI of its video and the impact of one-to-one video messaging on its sales natively within Salesforce
New Personalized Video Capabilities Help Marketers Boost Conversion Rates
With personalized video, leading B2B, B2C and not-for-profit brands are already reaching new heights in customer engagement by literally bringing their viewers into the story. More than just a creative way to stand out, it’s helping them boost click-through and conversion rates on key outbound marketing campaigns and email nurture programs.
“People are always expecting a sales pitch, so we don’t try to be a wolf in a sheep’s clothing” says Aisha Ghuman, Director of Marketing and Field Enablement at Quorum. “Our holiday video was just that. A genuine thank you to our customers from Quorum. We’re a fun company and we let that shine through by showcasing our culture. And by leveraging personalized video from Vidyard, we saw a 93.5% click-to-open rate, with more than 80% of recipients watching all the way to the very end. We’ve never seen this type of engagement before! I truly believe people buy from people, and from that moment we went from a company they do business with, to real people – fun people – they work with.”
With added support for audio personalization, marketers can now deliver even more immersive video experiences that drive higher engagement by combining both visual and audible elements that are automatically personalized for individual viewers. And with Vidyard’s new real-time personalized video technology, marketers can surprise and delight website visitors with video content that is dynamically rendered with unique information such as their name, company name, company logo, industry and more. Personalized thumbnail images are also generated on-the-fly to ensure the videos stand out and garner the attention of website visitors.
“Real-time personalized video opens up exciting new opportunities for how digital marketers engage online audiences in creative, personalized and highly memorable ways,” says Tyler Lessard, Vice President of Marketing at Vidyard. “It’s not just a unique and interesting content experience, it’s a highly effective way to reduce bounce rates, increase time-on-page, boost engagement in key messages and ultimately drive higher conversion rates across your website and on key landing pages.”
See real-time personalized video in action: http://www.vidyard.com/blog/presenting-real-time-personalization
Vidyard Puts 1:1 Video Messaging at the Fingertips of Sales and Support
With its Spring 2018 release, Vidyard is making it even easier to share one-to-one video messages and screen capture videos thanks to new integrations for its Vidyard GoVideo app. Sales and customer support reps can now easily capture and share custom videos from within Microsoft Outlook and Zendesk Support, in addition to the other apps already supported today including Gmail, Google Chrome, SalesLoft, Drift, and MixMax.
Vidyard GoVideo offers customer-facing teams a simple yet powerful way to add one-to-one video messaging and screen capture videos to their everyday workflows and customer communications. Leading B2B sales teams are using the app today to stand out with prospects and boost response rates by 300% or higher. In addition to the new integrations, Vidyard has also added support for offline video capture to ensure video recordings can still be made even if the WiFi connectivity is interrupted.
New Reporting Packages Offer Insight into Video Effectiveness and ROI
As marketing and sales teams expand their use of video content there is greater need to evaluate its effectiveness and to understand how the use of video is influencing new pipeline development, closed revenue and more. To help businesses gather insights such as these and to better understand the true ROI of video, Vidyard has introduced a new analytics and reporting package as part of its Vidyard for Salesforce integration.
The new package includes pre-built dashboards for both sales and marketing audiences. For sales teams, managers will have access to pre-built Salesforce reports that display the number of videos sent by each rep, how much pipeline and revenue has been influenced by video content, and more. These reports will help sales leaders understand how video is being used by their team members and what type of impact it is having on rep productivity and effectiveness. Similarly, the new marketing dashboard gives marketing teams pre-built Salesforce reports with insight into how each video they are publishing is performing and how it is influencing sales pipeline and revenue. With insights like these, marketers can more easily understand which videos are having the greatest impact on revenue, so they can continuously optimize performance.
- Learn more: https://www.vidyard.com/vidyard-spring-18/
- Register for the Sales Webinar: How to Use Personal Video Message to Boost Response Rates: https://www.vidyard.com/resources/how-to-use-personal-video-message-to-boost-response-rates/
- Register for the Marketers Webinar: How to Connect with Your Viewers using Personalized Video: https://www.vidyard.com/resources/how-to-connect-with-your-viewers-using-personalized-video/
- Vidyard GoVideo for Zendesk Support: https://www.vidyard.com/press-releases/vidyard-govideo-zendesk-humanizes-customer-support-experience-video/
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, Lenovo, LinkedIn, Citibank, and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.
Corporate Communications and Public Relations, Vidyard
With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video content to help marketing teams enhance website experiences and increase online conversion rates. Vidyard has also enhanced Vidyard GoVideo, its flagship video messaging app for sales and customer support, with Outlook and Zendesk integrations as well as a new reporting dashboard to track the adoption and impact of video across customer-facing teams.
The post Vidyard Expands Personalized Video and Video Messaging Solutions for Marketing, Sales, Customer Support appeared first on Vidyard.
Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day.
That’s why we need new tools to stand out, get noticed, and keep our audience engaged. One of these tools is personalized video which has been proven to make a big impact, increasing email conversion by 500% or more!
Personalized video was typically an outbound tool
Personalized Video takes audience engagement to the next level by adding things like your viewer’s name, company, title or logo directly into a video—creating a truly unique/relevant experience.
Typically organizations have been using personalized video in their outbound campaigns. This involved identifying which leads to target with the campaign. Once all the key information of a lead (their name, company name, and maybe email or phone number) was collected, it would be inserted into the personalized video, then the completed video, with all the personalized elements, was sent to the targeted lead.
But what if I told you that you could now create personalized videos for leads you hadn’t even identified yet …
In Vidyard’s Spring 2018 update we are excited to introduce our powerful new real-time personalization feature.
Real-time? What does that even mean?
So this means you’ll be able to personalize ANY viewer experience, in real time, regardless of the channel. Making personalized video your new inbound staple, you’ll be able to personalize a video for brand new leads, the moment they fill out a form on your site. Creating an engaging & unique experience for web visitors at a pivotal moment when you’re top of mind, increasing conversion rates and helping you generate more leads
Is this different from your other personalized video tool?
Real-time personalization is an enhancement to the power of personalized videos. You’ll now have the choice once you’ve created a personalized video to use it for an outbound campaign (like our holiday video) or with the help of real-time personalization use it for inbound purposes to create a unique experience on your website or landing page. Now you’ll be able to harness that power of personalized video in many more incredible ways, throughout your inbound, and outbound efforts.
Where could I use real-time personalization?
With this latest update, you can leverage real-time personalization in any inbound campaign so that your audience has personal touches across multiple marketing channels, like product pages, pricing pages, ABM campaigns, content, and more.
We’re loving real-time personalized videos so much, that we’ve already started using it on our own site—on our pricing request page. Experience the magic first-hand by clicking the image below where you’ll be able to see how easy and engaging a real-time personalized video on your website could be.
Learn more about real-time personalization and all the latest and greatest features in the Vidyard Spring 2018 Update.
The General Data Protection Regulation (GDPR) deadline has passed and many organizations are still unsure if GDPR effects them, or how to prepare.
To help you better understand what GDPR is and why these changes affect North American organizations we enlisted the help of Vidyard’s Senior Counsel and Privacy Officer – Jonathan Dunlop to break down what you need to know about GDPR. Check out the video below to learn more.
What Is GDPR?
GDPR is a harmonized set of privacy regulations that protect EU residents. EU residents will receive enhanced privacy rights, and those holding their information will have to obey strict rules around transparency and accountability.
EU Citizens will now have the right to ask any organization that collects their data to:
- Show them all the data you have on them
- Request changes to the data you’ve collected on them
- Remove all their data to move to another system
- Forget/delete all data you’ve collected on them
When Do You Need To Be Compliant?
GDPR went into effect May 25th, 2018. In our experience becoming compliant is a time-consuming effort that takes a lot of company-wide resources to complete. So if you haven’t started yet it, it’s time to get onboard.
Does GDPR Affect North American Organizations?
The quick answer to this is YES! A lot of organizations seem to think that because they do not directly work in the EU that GDPR does not apply to them, this is a dangerous mindset to have.
Look at your website for a simple example. Websites are not geo-restricted so if a user from the EU visits your site and fills out a form you are affected. Or if your customers are using your service/software and collect any data from EU citizens—GDPR affects you.
So be sure to double check that you, and your customers, are not collecting any form of data from EU citizens before you assume GDPR doesn’t affect you.
What Is Vidyard Doing To Be Compliant With GDPR?
Leading up to the deadline, our legal, privacy, and development teams worked hard to ensure we were mapping out requirements for GDPR and building any updates needed into our product roadmap.
The goal is to make this a self-serve, efficient process for our customers where they will be able to manage data requests directly from their Vidyard account, on our platform.
This includes things such as;
- Providing necessary tools to facilitate data requests right within Vidyard
- Releasing API’s helping automate & fulfill data requests from individuals
- Hosting that works within your website data collection policies
- And more
What Are The Top 3 Takeaways?
- Severity Of Fines
- The fines for violating GDPR can be as high as €20,000,000 or 4% of a company’s annual global turnover. This is a huge amount that would have a great impact on any organization regardless of size. So even if you don’t think GDPR affects your organization, you shouldn’t risk it and take the time to double check that you are covered.
- Your Customers
- Even if you as a company don’t have direct interactions with data subjects located in Europe you need to double check if your customers do. If you are receiving any sort of data from your customers that involves personal information regarding individuals located in Europe, GDPR definitely applies to your handling of this data. If they haven’t already, your customers will be asking you what you’re doing to be GDPR compliant.
- Your MarTech/SaaS/Vendors
- As a customer using SaaS or MarTech services, you want to make sure you’re talking to your own vendors to make sure they have a good grasp on GDPR. They should have a roadmap in place and can give you more of an answer than “We plan to be compliant by May 25th”. We have less than two months until this goes into effect and based on the enormity of the requirements of the GDPR, your vendors should be working on compliance by now, if not be compliant already.
Be sure to visit our Knowledge Center to learn more about what Vidyard is doing to be GDPR compliant. If you’re already a Vidyard customer or partner, please contact your account manager if you have any further questions, comments or suggestions. If you don’t yet have a business relationship with Vidyard, please drop us a line at email@example.com.
The post Vidyard Is Ready For GDPR, Can Your Other Vendors Say The Same? appeared first on Vidyard.
Social Selling, according to Hootsuite, is the art of using social networks to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind.
Social selling can provide greater client access, allow sales reps to build more authentic relationships, and opens the potential for listening with social data. B2B marketers now rank social selling above email for demand generation.
Social Selling is less of an optional sales tactic, and more a MUST HAVE tactic! We’ve put together a quick crash course on the topic. You’ll learn 3 important areas of social selling so you can better prepare your sales team to dominate your industry!
You Need To Establish Your Personal Brand
When it comes to social selling modern marketers and sales professionals first need to develop their personal brand to connect with customers. Creating this brand requires that you:
- Become an information concierge
- Curate interesting content and resources to attract your buyers
- Socially surround your buyers and their sphere of influence
Basically, you’ve got to leverage your social capital to build identity and relationships–and video can help. Using video, a salesperson can explain why they’d like to connect and this genuine outreach goes a long way with customers.
Research Your Audience And Be Relevant
There is so much more information about your prospects available to you now both professionally and on a personal level. Today, effective salespeople use social networks to show job position and history, location, and interests.
There is nothing worse than emailing a prospect assuming they work for Company XYZ when a quick LinkedIn search would have told you they left for another company 2 months ago (we’ve all gotten those emails, and delete them right away).
Once you find the right audience be relevant. A key component of social selling is to share valuable content, generally or with specific prospects. If you’re not offering content that’s directly relevant to your prospects, they’ll find what they’re looking for somewhere else. You also need to keep them engaged to cut through the noise of all the communications they receive daily, which is where video comes into play.
Video creates a meaningful connection with your buyer and makes your outreach that much more engaging. It’s personalized, tailored content like this that will help you stand out from your competitors and get you that much sought-after meeting for a pitch.
Select The Right Social Selling Tools
Forrester reports that social selling is no longer optional–it’s required. Business buyers just don’t respond to traditional tactics like they used to and sales and marketing organizations are feeling the squeeze. They’re using messaging apps, social media, and video to gain an extra edge.
While there are many free tools out there to help sales teams spend less time prospecting so you can spend more time selling, social selling is a successful tactic that warrants an investment. The latest Forrester report examines the top social selling tools for you so you can make an informed decision and start investing in the proper vendors.
Take a look at their latest report where you’ll learn:
- Why 60% of organizations plan on spending more on social selling
- Why social selling tools beat email
- How social selling can generate 18% more leads
- A list of the top tools to use
Are you already using video for social selling? We would love to see your examples, link them in the comment section below for a chance to be featured in an upcoming blog.
Customer support teams can now capture and share personal video messages directly within Zendesk to close tickets faster and deliver a more personal customer experience.
KITCHENER, Ontario – March 20, 2018 – Vidyard, the leading video platform for business, announces Vidyard GoVideo for Zendesk, the newest video-based Zendesk Editor Marketplace app that brings the power of personal video messaging and screen-recording to Zendesk Support. Available at no charge to Zendesk customers, this app is Vidyard’s latest addition to Vidyard for Customer Support, a comprehensive solution that helps Service and Support teams personalize the customer experience, resolve service tickets faster and increase satisfaction through the use of video content.
Vidyard GoVideo makes it fast and easy to record, share and track personalized video messages as an integrated part of the customer support process. Vidyard GoVideo is a Zendesk Editor app, meaning that it is uniquely located along the bottom of the ticket editor window, enabling agents to seamlessly record custom screen captures or webcam videos while composing a response. Once sent, reps receive immediate video viewer notifications so they know when the content has been watched and can update the support ticket accordingly. Reps will understand exactly how much of a video is watched, how often the user hits play, and even what parts of the videos have been re-watched multiple times. Personalized video messages make it easier for support reps to showcase exactly how to resolve an issue and help to build greater trust and satisfaction with customers. Feedback also sends a potential signal to the company that more videos on certain topics may be necessary.
“Today’s customers expect information in a way that is timely, personalized and easily understood, and video is the perfect way to deliver those experiences,” says Michael Litt, Co-Founder and CEO of Vidyard. “With Vidyard GoVideo, we’re making it easy for customer support teams to capture and share personalized video messages that not only help to resolve issues faster, but create a more human and trusted connection with customers.”
Vidyard GoVideo for Zendesk empowers reps to:
- Capture Custom Screen Shares: Record and share custom screen capture videos to showcase exactly how to resolve an issue.
- Record Personal Video Messages: Record and share personal video messages with their webcam to clearly explain their response and connect in a more personal way.
- Create On-Demand Video Content: Create on-demand videos and publish to online knowledge articles with the ability to centrally manage, track and update content.
- Add Interactive Video: Add interactive surveys, links and questionnaires to any video so that customers can self-close tickets and provide timely feedback.
- Track Video Analytics: Track real-time video views, drop-off rates and more to understand which content is the highest in-demand and which videos are solving the most cases.
“Like many businesses, we’re always looking for new ways to humanize and personalize every step of the customer journey. We’ve been using Vidyard across our marketing and sales teams for years, and its changed how those teams connect with customers,” says Ryan O’Hara, Vice President of Growth and Marketing at LeadIQ. “With Vidyard GoVideo, our support team now has the ability to create personalized video recordings on the fly too, while also leveraging existing marketing and support library videos within our video content library. This is going to change everything!”
“By adding Vidyard GoVideo to our Marketplace, we’re empowering agents to easily create personalized video recordings to add to their support experience,” Billy Robins, Director of Technology Alliances at Zendesk. “Customers love that Editor Apps are in the existing workflow for agents and extend Zendesk capabilities with rich solutions like Vidyard, and they’re a great way for customer service teams to extend Zendesk functionality. We appreciate the tool’s ability to send immediate notifications each time someone watches a support video, so agents understand what videos work well to resolve customer questions.”
Vidyard GoVideo for Zendesk further enhances Vidyard’s existing Vidyard for Support solution, designed to help customers resolve cases faster and transform the customer experience using video. Vidyard GoVideo is now available in the Zendesk Apps Marketplace for customers on the Zendesk Team plan or above.
- Download the App: https://www.zendesk.com/apps/support/vidyard-govideo-for-zendesk-support/
- Vidyard for Support: https://www.vidyard.com/blog/video-customer-support/
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, Lenovo, LinkedIn, Citibank, and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Approximately 119,000 paid customer accounts in over 160 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.
Senior Manager, Corporate Communications
The post Vidyard GoVideo for Zendesk Humanizes the Customer Support Experience with Video appeared first on Vidyard.
If you’re thinking about using video in your sales process, but aren’t sure where to start–we’re here to help you out. Video Vednesday delivers industry-leading tips right to your inbox every Wednesday on how to use video to increase response rates, book more meetings, speed up sales cycles, and close more deals.
Let’s take a look at the powerful sales knowledge we delivered to sales professionals around the world last month.
Increase Response Rates
Previously we shared our tips for getting your team on board with video, but now we want to focus our attention on some awesome users. Which is why we are showcasing how one of our customers, Terminus, is increasing response rates with video.
Check out the video below to learn how Terminus is successfully implementing video across their sales teams.
Pump Up Your Pipeline
Time is money as they say, but how do you take advantage of the latest sales tools to save your precious time when you don’t have an unlimited budget or even any budget at all?
Lucky for you there are tons of completely free workflow enhancements that you can use to save time and take your selling game to the next level.
Check out the video below to see some of our favorite ways to pump up your pipeline.
Don’t miss getting industry leading sales knowledge directly in your inbox!
Subscribe to Video Vednesdays today!
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Let’s focus on some tactical ways you can build trust in your outreach efforts. Video is a great way to reach that ghost buyer. You know that contact that wants to avoid a sales person at all costs. They much prefer to go deep on your website and research then speak to someone.
So, video then becomes a great way to reach out, teach them something or explain something, and build rapport.
Learn more helpful tips for building trust in the video below.
This month we delivered key tips that aimed to help salespeople become more confident behind the camera, craft even more engaging videos for their outreach efforts, and learn where they can replace traditional messaging with video to make their message more consumable for prospects.
You don’t want to miss out on all the tips and tricks so sign up now for Video Vednesdays to make sure you’re getting powerful sales knowledge delivered directly to your inbox every Wednesday!
Have a topic you would love to see us cover, or some advice you want to share with other salespeople who are looking to add video to their sales cycle, then leave it in the comment section below!
Welcome to this edition of Modern Sales Point of View. Today we hear from the tremendous Tiffani Bova, Global, Customer Growth and Innovation Evangelist at Salesforce. Tiffani joins us to discuss what’s changing in B2B sales, how sales can become more human, and her strategies for capturing a potential buyer’s attention.
How things are changing in B2B sales
Tiffani thinks the shift that’s happening in B2B sales is a change in who holds the power. Where sales used to control the information and the steps in the buyer’s journey, now all of that is in the hands of customers. Back in the day, as Tiffani quips, “we’d give ’em quotes when we were ready, we’d give ’em references when we knew we had the references lined up”—today all that has changed. Today’s consumers are more informed than ever before and tend to bounce between points in the “regular” sales cycle. It’s up to sales to adapt and stay engaged with customers in this new reality.
“What makes you different?”
According to Tiffani, what “sales” really means is what makes you different? “If everybody is selling, and you have people who are selling computing products against you and your brand, what makes you different?” she says. That means it’s more important than ever for salespeople to think about their personal brands and how they’re going to stand out.
How to get the attention of a potential buyer
Like Tiffani discussed earlier, sales isn’t about salespeople anymore—it’s about the buyers. That means that tried and true tactics, like taking a prospect to lunch, might not work anymore. The challenge facing salespeople today is to personalize their outreach to each individual customer, their needs, and their pain points. That’s not to say that you can’t have go-to strategies, but you shouldn’t have one set script. Instead, Tiffani recommends leveraging the data that you have in your CRM to come up with a tailored outreach program for each buyer, based on what you know has worked for similar situations in the past. “Each customer is gonna be different, each pain point is gonna be different, each opportunity is gonna be different,” she says, “so, you’re looking for commonalities.
What makes you different in your sales process/cadence? Let us know what’s working (or not working) in the comments below.
The post How Sales Can Be More Human – Featuring Tiffani Bova appeared first on Vidyard.
Forget Game of Thrones and The Walking Dead. For those of us in the real worlds of marketing and customer experience, winter has already come and our enemy is much scarier than a pack of bloodthirsty zombies. We’re in the thick of an epic battle that few will survive: The Battle for Attention and Engagement [insert dramatic music here].
Okay, maybe it’s not that dramatic. But few will argue that it’s harder than ever to get the attention of customers and prospects and to build the kinds of relationships that turn them into true brand advocates. And this is exactly why we’re seeing video take off as a content medium of choice for marketing, sales, and customer experience teams. It’s more personal and engaging and helps us connect in a more emotional way with our customers. After all, when was the last time an email or voicemail made you laugh out loud?
But video isn’t just for brand campaigns and educating prospects. It’s the perfect way to connect with your existing customers to share your appreciation and to leave a lasting impression. And as if great video content wasn’t enough, the businesses, educational institutions and not-for-profit organizations below have taken customer experience to a whole new level with irresistible Personalized Videos that literally bring their customers into the story. These inspiring examples are a great testament to the power of great storytelling and personalized experiences to generate mind-blowing results like an 83% click-through-rate and customers responding with heartfelt gratitude. Who needs a dragon when you’ve got firepower like that?
Amnesty International Canada: Thanking Our Donors to the Tune of an 83% CTR
In late 2017, Amnesty International Canada wanted to send a year-end “thank you” message to 25,000 monthly donors to share their appreciation for their ongoing support. With the goal of increasing donor satisfaction and retention, they produced an engaging and emotional personalized video that included each donor’s own name throughout the story to really hit home how their contributions were impacting change. For example, a donor named “Jesse” would have received the video below:
Thanks to their creative execution, this campaign saw an incredible 83.1% click-through rate and more than 75% of those who viewed the video watched all the way to the end. Responses from donors were so great that they expanded the campaign to single gift donors as well.
“All the responses we’ve seen have been positive and there have been no complaints or cancellations. We’ve received positive responses from other charities, fundraising agencies, and especially monthly donors themselves,” says Erin Jones, Monthly Giving Coordinator of Amnesty International Canada. “All the feedback we’ve received demonstrates that the video made them feel glad to be part of our work, that it’s a great reminder of how they’re helping, and that they feel proud to be part of it. We’ll definitely be using personalized videos in future campaigns of this nature.”
Axonify’s Operation Red: A “Thank You” so Good They Thanked Us Right Back!
Axonify is changing the way organizations think about and deliver corporate learning. They create personalized learning experiences that fit into existing employee workflows so that they can build knowledge to achieve business goals. This past holiday season, Axonify wanted to send each customer a personalized holiday message to applaud their learning results in 2017. Known as Operation Red, the personalized holiday video was a huge success with their customers garnering nearly double their average for customer communications.
“We knew we needed a way to thank and impress our customers in an unexpected way this year. The video that we created would have stood out on its own—but when we added the personalization it made the video that much more engaging and really impressed our customers. They genuinely thought the video was created individually for them,” says Carrie Cote, Senior Manager, Customer Marketing at Axonify. “Customers went out of their way to thank us for the personalized videos, even those at the executive level, with many claiming this was the best holiday wish they’d ever received. This campaign was an astounding success for our team and went a long way in furthering our customer relationships!”
Boston University: Inspiring Action with a Customer-First Mentality
Boston University was already investing in video a better way to connect with students and alumni, and Personalized Video seemed like a perfect fit with their “customer-first” mentality. They decided to make personalization the hero component of their big spring donor participation challenge: Boston University Giving Day. With the goal of driving high engagement with potential donors and inspiring new donations, they produced a fun and approachable video that proved to be irresistible:
“When it comes to quantifiable metrics, we use appeal codes to track all fundraising activities with a unique tracking code for each effort. So for our initial trial of personalized video, we could get a real sense of our marketing ROI,” says Stephanie Quinn, Director of Annual Giving at Boston University. “The impact of our personalization efforts were huge. The email with the personalized video had a 49% open rate, more than double the average for the higher education industry, and a 7% click-through rate, triple the typical 2.3% average. The immediate next step for 15% of our viewers was to make a donation for BU Giving Day. We were absolutely thrilled with the results and it was great validation of the power of personalization.”
Quorum: A Holiday Message that Got Us on Our Customers’ Nice List
Quorum Software develops solutions and provides services to manage operational, administrative, financial, and transactional business processes for the oil and gas industry—a market where relationships are vital and recommendations are taken very seriously. This past holiday season, their marketing team wanted to share a “Happy Holiday” message with their entire customer base, but they were concerned that like many communications around this time, the email may come off as being too salesy or self-promotional. Since one of their campaign goals was to attract and engage a broad audience, including millennials, they decided to create a personalized video for each recipient that would help to strengthen their existing relationships while showing absolute gratitude to each individual. Take a look at the holiday message that a customer with the name “Jesse” would have received:
“People are always expecting a sales pitch, so it was especially important that we didn’t try to be a wolf in a sheep’s clothing here. We needed to be very honest about what we’re doing, and in this case, it was simply to send a genuine Thank You,” says Aisha Ghuman, Director of Marketing and Field Enablement at Quorum. “The success of this video was off the charts! We saw a 93.5% click-to-open rate, with more than 80% of recipients watching all the way to the very end. We’ve never seen this type of engagement before. As part of the video, our CTO dressed up as Santa and did an office tour. So not only did our customers get to meet the developers, sales, and marketing teams, they also got an office tour and a peek into our corporate culture. It was a huge hit. Our customers really engaged with us. It was like a personal touch–their personal portal into our world. They got a glimpse of our culture and the people behind the scenes. I truly believe people buy from people. In that moment we went from a company they do business with, to real people–fun people–they do business with.”
YMCA: Touching the Hearts of our Donors with a Uniquely Personal Message
The YMCA relies heavily on their donors—not just the donors who donate millions of dollars and get their names on buildings, but also the individuals who donate $10 or $20 per month. When the YMCA wanted a personal way to thank these donors, they worked with the team at Media One Creative to create a heartfelt video that spread their message of support in a meaningful, personalized way. The video showcased successful YMCA programs to thank donors for their previous contributions.
“One of the things we really wanted to do with this project was to personalize our Thank You, and when we shared this idea with Media One Creative, they suggested personalized video,” says Kyla Kumar, VP of Marketing and Communications, YMBC HBB. “We were able to work with Media One on a storyline that integrated this technology, and it really came together in a way that was meaningful to the people who received it.”
The personalization in this video kept 82% of viewers engaged all the way to the end of the video—far above the average for a video marketing campaign. The campaign also achieved a 76.4% click-through rate, well above industry norms.
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These are but a few examples of how creative businesses, educational institutions, and not-for-profit organizations are now using Personalized Video to deliver exceptional customer experiences that are helping them win the epic Battle for Attention and Engagement. If you’re looking for even more ideas for ways to arm your marketing, sales or customer experience team with the power of personalized video, check out this related post for 30 Examples of Personalized Videos That’ll Really Get Your Attention.
The post 5 Inspiring Examples of How to Wow Your Customers with Personalized Video appeared first on Vidyard.
Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard
KITCHENER, Ontario – March 13, 2018 – In today’s increasingly digital world, organizations are turning to rich online content to better engage their audience, build brand affinity and increase customer satisfaction. But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. Organizations including Amnesty International, Axonify, Quorum Software and YMCA are embracing personalized video powered by Vidyard to do just that: to create memorable customer experiences that double engagement, increase satisfaction and inspire customer action.
Click here to watch the YMCA interview:
Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways. Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level.
“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. A report that he co-wrote notes that “customers don’t like reading the mounds of information, so savvy companies use video to cut through the clutter and deliver a great experience.”
Not-for-Profits Boost Donor Engagement with Personalized Video
Donors are the lifeblood of most not-for-profit organizations. Maintaining relationships and brand affinity with this community can be critical to the success of fundraising programs. Amnesty International Canada and the YMCA turned to personalized video to reconnect with their donors, to keep their brands top-of-mind and to showcase exactly how their contributions were having an impact.
In late 2017, Amnesty International Canada wanted to send a year-end ‘Thank You’ message to 25,000 monthly donors to share their appreciation for their ongoing support. They produced an engaging personalized video that included each donor’s own name throughout the story to really hit home how their contributions were impacting change. Thanks to their creative execution, this campaign saw an incredible 83.1% click-through rate with more than 75% of those who viewed the video watching all the way to the end.
“All the feedback we’ve received validates that the video made them feel glad to be part of our work, that it’s a great reminder of how they’re helping, and that they feel proud to be part of it. We’ll definitely be using personalized videos in future campaigns of this nature,” says Erin Jones, Monthly Giving Coordinator of Amnesty International Canada.
The YMCA partnered with Media One Creative, a leading producer of personalized video content, to create a heartfelt video that spread their message of support in a meaningful and humanized way. Donors received a powerful video that expressed the gratitude of their beneficiaries while inspiring them with examples of how their donations were having an impact on local communities. The campaign was a huge success, achieving a 76.4% click-through rate from their donors, well above industry norms, with more than 80% of viewers watching all the way to the end of the video.
Making Business Personal with a Memorable Holiday Greeting
What better time of year to spread some cheer than the year-end holiday season? Axonify and Quorum Software, two fast-growing B2B technology companies, recently turned to personalized video to stand out during the holiday season with a message their customers wouldn’t soon forget.
Axonify, a company that is changing the way organizations think about and deliver corporate learning, recently changed their own way of thinking about the holiday season. Rather than sending out the same old greeting card or email, they shared a personalized holiday video to celebrate their customers’ learning results from the previous year and to wish each of them a happy holiday. Known as Operation Red, the campaign garnered nearly double their average engagement rate for customer communications and the types of responses that most marketers dream of.
“Customers went out of their way to thank us for the personalized videos, even those at the executive level, with many claiming this was the best holiday message they’d ever received. This campaign was an astounding success for our team,” says Carrie Cote, Senior Manager, Customer Marketing at Axonify.
Quorum Software was looking for a new way to share a holiday greeting message that would come off as truly authentic and engaging rather than self-promotional. They knocked it out of the park with a creative personalized video that thanked their customers for their support while making them feel more connected to the real people they do business with every day.
“The success of this video was off the charts! We’ve never seen this type of engagement before,” says Aisha Ghuman, Director of Marketing and Field Enablement at Quorum. “Our CTO dressed up as Santa and did a short office tour to introduce customers to our developers, sales reps and marketing team, and to showcase our company culture. It was a huge hit.”
Vidyard also shared an entertaining personalized video to surprise and delight their customers during the recent holiday season. Generating more than 10,000 views and responses like “This is hands down one of my favorite emails ever” and “This might be the greatest present I receive all year, you guys are awesome”, it was a great testament to the power of storytelling and personalization. Not only did customers respond with genuine appreciation, they used a ‘re-gifting’ option to self-generate thousands of personalized versions to share with their own friends, family, colleagues and customers.
For more details on the success of the organizations above and to see their personalized videos in action, check out https://www.vidyard.com/blog/wow-customers-with-personalized-video. To learn about other recent successes with personalized video for lead generation, event promotion, email marketing, student recruitment and more, refer to the resources below:
- Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Open Rates by 1000%: https://www.vidyard.com/press-releases/personalized-video-helps-businesses-increase-email-open-rates-1000-percent/
- Businesses See 500% Lift in Email Conversion with Personalized Video: https://www.vidyard.com/press-releases/businesses-see-500-lift-in-email-conversion-with-personalized-video-from-vidyard/
- Try Personalized Video for Yourself: https://www.vidyard.com/platform/personalized-video/
- Get Vidyard’s Personalized Video eBook: https://www.vidyard.com/resources/how-to-generate-leads-with-personalized-video/
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, Lenovo, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.
Senior Manager, Corporate Communications, Vidyard
Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences, March 2018 Forrester blog post
Personalized Video Creates Better Customer Service Experiences, March 2018 Forrester report
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