Month: December 2018

Vidyard Welcomes SmartBug Media to its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally

As the use of video continues to skyrocket in the world of B2B marketing and sales tactics, SmartBug Media and Vidyard collaborate to bring the best in video to HubSpot users worldwide.

WATERLOO, Ontario – December 20, 2018Vidyard, the leading video platform for business, announces that SmartBug Media, HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program. The partnership will empower SmartBug Media to deliver inbound video services to clients in a wide range of industries.

This partnership recognizes SmartBug Media’s capability as one of the leading inbound agencies and HubSpot’s highest-rated agency globally using video marketing and selling solutions to grow its business and that of its clients. SmartBug Media’s clients cover key industry verticals that are experiencing explosive growth in their usage of video, including financial services, education, healthcare, and biotech. Through this partnership, SmartBug Media can better establish the personal connections necessary at all stages of the customer journey. This will directly result in the acceleration of funnel velocity, shorten sales cycles and drive revenue growth – and it will all take place using HubSpot Video, powered by Vidyard.

“SmartBug Media is the premier HubSpot agency globally, so we’re thrilled to welcome them to our Agency Partner Program,” says Michael Litt, Co-founder, and CEO of Vidyard. “This partnership aligns with our core strategy on many levels and will help businesses experience exceptional results faster through the power of video.”

“We are thrilled to partner with Vidyard as they represent the best of the best when it comes to video marketing technology and thought leadership,” says Ryan Malone, Co-founder and CEO of SmartBug Media. “Vidyard’s advanced analytics, personalization, and integration with marketing automation make it a perfect fit for our global customer base.”

Unveiled at INBOUND 2018, HubSpot Video, powered by Vidyard, is a fully integrated video solution for marketing, sales and customer service. HubSpot Video offers seamless video hosting, in-video call-to-actions and forms, video analytics and personalized video messaging to help growing businesses connect with customers in more personal and authentic ways.

Agencies interested in harnessing video to grow their business are encouraged to learn more about the Vidyard Agency Partner program by emailing partners@vidyard.com.

More Information:

About Vidyard
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

About SmartBug Media
For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug Media is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively. SmartBug Media is also a certified Great Place to Work, two-time Inc. 5000 company, and winner of over 100 awards for its work in 2018.

Media Contact:
Sandy Pell, Senior Manager, Corporate Communications, Vidyard
press@vidyard.com

The post Vidyard Welcomes SmartBug Media to its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally appeared first on Vidyard.

Vidyard Reorders Stakeholder List, Ranks ‘Community’ Above ‘Investors’ in Bold Move for Tech

Throughout 2018, Vidyard solidified community engagement programming and community initiatives, contributing to the building of a “give back” strategy that inspires others – and it’s all backed by Vidyard’s board of directors

KITCHENER, Ontario – December 14, 2018Vidyard, the leading video platform for business, has prioritized the company’s commitment to Community as a key stakeholder. By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. Vidyard hopes to inspire similar organizations to build programming and initiatives to support their local communities and to do so in a way that is core to the way they do business.

Vidyard Stakeholder List:
1. Customers
2. Employees
3. Community
4. Investors

“Community is one of Vidyard’s top priority stakeholders, alongside its Customers, Employees, and Investors– and Vidyard’s board is on board. Shifting the order of our stakeholder list may seem like an unconventional idea, but it’s an idea that works well for us and our employees,” says Michael Litt, CEO and Co-Founder of Vidyard. “When we publicly reordered our shareholders this way, we took a stance that above all, Community counts. Our board agreed.”

Throughout 2018, Vidyard staff and leadership teams all got involved:

  • Served more than 1750 meals to the House of Friendship, a Kitchener-based organization that provides support services for those dealing with poverty, hunger, homelessness, and addiction.
  • Logged more than 600+ volunteer hours at the House of Friendship, as well as through outreach programming with LAUNCH Waterloo, THEMUSEUM, Catalyst at the University of Waterloo, and others.
  • Supported 14 local charities, including Big Brothers Big Sisters of Canada, House of Friendship, Kitchener-Waterloo Art Gallery, Kitchener-Waterloo Multicultural Centre, Sustainable Waterloo Region, KidsAbility Centre for Child Development, Carizon Family And Community Services, Canadian Blood Services, Reception House Waterloo Region, Community Support Connections, Grand River Hospital, Kitchener Public Library, Child Witness Centre, Extend-A-Family Waterloo Region, and YWCA Kitchener-Waterloo.
    Hosted 10 community-focused events, including programming to support LGBTQ+ in Technology, True North, Velocity, Making Space, Big Brothers Big Sisters of Canada Night, University of Guelph – English as a Second Language, Ladies Learning Code and others.
  • Generated $15,000 in community donations, including gifts to support organizations involved in building a flourishing local arts and culture, developing entrepreneurship and leadership programming, aiding healthcare and wellness, and community development.
  • Hosted 5 Plugin events, including “Canada”, supporting the Child Witness Centre, “Fatal Friday”, supporting Extend-A-Family Waterloo Region, “Chill”, supporting YWCA Kitchener-Waterloo, “Laughs & Lagers,” supporting KidsAbility Centre for Child Development, and “Temple of Terror”, supporting Carizon Family And Community Services.

Vidyard Pledges 1% Commitment to its Community and Beyond

Vidyard is part of the Pledge 1% program, an easy way for companies to leverage a portion of their future success to support nonprofits in their community. As a recognized member, Vidyard has committed to donating at least 1% of the company’s time, product, resourcing and space to supporting non-profits in the region. It’s a small commitment today that can make a huge impact tomorrow.

“One of the amazing things about Pledge 1% is that there is no prescribed list of how to and when to implement formal giving-back programs,” says Laura Flatt, Community Engagement Program Manager at Vidyard. “Pledge 1% encourages businesses to start where they are today, then works to encourage them to think about what they can do into the future.”

“Community Giving” as a Defining Part of Vidyard Culture

Volunteering is one of the simplest and most cost-effective ways to give back to a local community while showcasing corporate values through the simple act of giving time. Volunteering also introduces and educates employees about local charities, not-for-profit organizations, and volunteer opportunities in their own backyards. Simply spreading the word on who needs help most industriously pursued our staff to get out and volunteer on their own time.

For example, on #GivingTuesday, a national day of giving that took place on November 24th, Vidyard launched its annual Food Drive. Once a year, the entire company is divided into teams, and each competes to collect the most non-perishable food items and funds for The Food Bank of Waterloo Region. Competition aside, employees look forward to this each holiday. This year, Vidyard even added an extra annual challenge by including key items that are in high demand in the region; socks and winter coats. Employees will be donating these items to The Working Centre, a non-profit, community-based, venture that provides access to tools and opportunities to build community projects in the region.

“We constantly hear from our job seekers and employees that they’re focused on finding work within companies that offer them the opportunity to make meaningful contributions alongside passionate people,” says Lisa Brown, Vidyard’s VP of Talent. “The company had already been participating in many activities internally through various grassroots initiatives.”

Vidyard will continue to prioritize giving back through weekly volunteering, mentorship programming through local STEAM/STEM initiatives, blood drives, large-scale company-wide events, and even Plugin, community events that bring together young professionals in fun and unconventional ways to connect, build and maintain our community.

More Information:

About Vidyard
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Media Contact:
Sandy Pell, Senior Manager, Corporate Communications, Vidyard
press@vidyard.com

Vidyard Reorders Stakeholder List, Ranks ‘Community’ Above ‘Investors’ in Bold Move for Tech 1

Throughout 2018, Vidyard solidified community engagement programming and community initiatives, contributing to the building of a “give back” strategy that inspires others – and it’s all backed by Vidyard’s board of directors

The post Vidyard Reorders Stakeholder List, Ranks ‘Community’ Above ‘Investors’ in Bold Move for Tech appeared first on Vidyard.

21 ways to make your sales videos more exciting (with examples)

The late, great Walter Cronkite was arguably the world’s most famous newscaster. But, if the greatest generation will forgive us, he was also a bit of talking head. Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera.

21 ways to make your sales videos more exciting (with examples) 2

Today, not so much. Audiences have more sophisticated tastes and expectations. They’re bombarded with a never-ending cannonade of exciting graphics and salespeople need more than a mustachioed face to break through.

Here are 21 ideas for earning attention – many of them tried and tested by today’s top reps.

  1. Personalize your videos

Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers – GoVideo sales users can now do it too. Insert prospects’ names, titles, and companies on the fly. (Hello sales automation!)

21 ways to make your sales videos more exciting (with examples) 3

  1. The walkie talkie

Don’t have any Instagrammable neon quotes or walls of plants around your office to wow viewers? No problem. Use your smartphone to take the video and walk about the office, the park, or a conference – wherever the backdrops are interesting.

  1. Use a filter

Filters – they’re simple, fun, and communicate volumes. Brock Arbo of League uses location filters to grab prospects’ attention and drive home the fact that he’s in their neighbourhood.

  1. Visit your prospect’s store

Sales reps at the customer engagement software firm Listen360 like to capture “on the street” videos showcasing them interacting with their prospects’ stores. According to the team, these videos earned a 100 percent watch rate and a 50 percent response rate from accounts they had been trying to crack for two years.

21 ways to make your sales videos more exciting (with examples) 4

  1. Use your videos to teach

The team at Imagine BD, and IT consultancy sends sales videos to educate rather than pitch. It’s a content-marketing meets challenger-sale strategy that helps them stand out. They credit their educational videos with increasing their win-rate 20 percent and helping reps spend 90 percent less time on bad opportunities.

  1. Add music

Leaders at the video marketing agency Storyboard Media like to add a rare touch of music, not to mention interesting backdrops, that give their videos an enchanting quality.

  1. Use a whiteboard to diagram

Coloured chalk works great too. Use it to explain unexplainable things. Like telecom, or the internet.

  1. Use a selfie plus screen capture

GoVideo lets sales reps record a selfie and screen capture so they get face time while walking through pitch decks, contracts, or the prospect’s website. In the video below, Brock Arbo of League walks through his company’s app.

  1. Interview a subject matter expert

Offer prospects some real value by having an expert, either on your team or in your industry, lay down some knowledge. Interview customers, leaders on your product team, a cheerful support rep, or, if it’s a must-win account, your CEO.

  1. Build your brand

Jon Levesque, Enterprise Account Executive at the cloud application firm Datadog, has built a reputation as a thought leader by posting his educational videos on LinkedIn. With his sales videos circulating as content, prospects find him.

  1. Use props

Take a page out of Wile E. Coyote’s book and fill one of your conference rooms with props. They can range from inane – oversized plush animals – to useful – laser pointers and handheld whiteboards – to jokes. Paste-on Walter Cronkite mustachios, anyone?

Brock Arbo of League, again, crushing it:

  1. Perform

We’ve got a prediction: Theatre arts degrees are going to be in high demand soon because today’s top-selling reps are all performers. Take LeadIQ’s Jeremy Leveille, who recorded 24 custom songs and raps for target accounts and netted 23 responses and 17 qualified opportunities. Or GPS Insight’s Lance Holt, who made this wonderful thing:

 

  1. Parody something

Keeping on the theatre theme, record a parody. Just look at how Danby Appliances rebooted the movie Anchorman or how Listen360 co-opted The Fresh Prince of Bel Air theme song. You can always record most of the video, then keep the set props around so you can re-record segments to personalize them to new prospects.

  1. Create a whole video hub

Charity Dynamics likes to send a whole digital gift basket of videos using Vidyard’s Video Hubs. Sales reps there record a personal video that includes a CTA leading back to the hub where viewers can get lost in Charity Dynamics’ own personalized, YouTube-like experience.

  1. Enlist a cameraman or woman

Moving video replete with zooms and panning shots are much more exciting than one speaker staring at a fixed camera. Pick a buddy and film each other’s videos.

  1. Add multiple takes

Sewing multiple shots together are both easy and make for a fascinating video. Just look at how Storyboard Media uses it to give the impression of one person having a conversation with himself. Extra takes take extra time, but if you’re targeting high-value accounts, it’s a noteworthy edge.

  1. Show off some personality

Ryan O’Hara, VP of Marketing at LeadIQ, has cultivated an online video personality that makes him extra recognizable to prospects. Similarly, Suzi Linder has a dazzling onscreen presence thanks to her background in theatre. (Seriously. We’re not kidding about the theatre thing.)

  1. Record your videos in blitzes

Do you stretch before exercise? Right. Take a few video warmup outtakes and once you’re ready, record videos for several prospects all in one sitting with what Khadijah Plummer calls a video Blitz. “If you’re not enthused,” says Khadijah, “they’re not going to care about what you have to say – and they certainly won’t watch your entire video.”

  1. Nail the basics

Dress well, record in good lighting, have interesting things to say, and always end with an ask.

  1. Share your sense of humour

Jeff Howell, Director of Growth at the home care software AyalaCare, likes to end his videos with celebrity endorsements that are poorly-faked by design. Just make sure it’s friendly, relatable humour, and doesn’t touch on the fatal four – politics, religion, pay, and criticism.

  1. Narrate your own video

Again, it takes a little post-production work, but if you’re working off a limited list of accounts, the additional investment can push your video across the threshold of must-watch worthiness. Jeff Howell of AyalaCare narrates some of his videos, and they sometimes go “viral” within prospects’ companies, reaching the CEO and earning more than 75 views.


Have more ideas? We’ll bet you do. Tweet us @vidyard and show us what you’ve got!

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