Storytelling has become synonymous with selling. Why? People respond to stories. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Consider that billions of people around the world have seen Star Wars. Millions of kids pretend to be Luke Skywalker in their backyards. They don’t practice […]
In this fireside chat with Whistle, we sat down with Luke Beshar, Director of Analytics and Insights, to better understand how his team helps creators level up their ad sense and platform monetization.
We’ve gathered a list of top digital video, marketing, and entertainment industry events through Q3 2019 that video professionals don’t want to miss.
These are some of the most viral videos across PBS social channels over the last year, and what they say about its video strategy.
Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity. Think about it. Are you more likely to make a purchase based on an […]
In this three-part series, we explore how up-and-coming women’s intimate apparel brands are gaining competitive advantages by harnessing social video to reach audiences.
When Tom Dickson first stepped up to the camera, he didn’t just say “We’ve got a great product.” He quietly donned goggles and a lab coat and force-fed seemingly random objects like hockey pucks and crowbars into one of his Blendtec kitchen blenders. Tom’s a unique individual in that he understands a core principle of […]
Now is the perfect time to launch a back to school campaign, especially for vendors in the clothing, shoes, and accessories industries.
Some sports media groups have found innovative ways to grow a more engaged and valuable audience with content beyond the typical highlight reel.
Fast food chains are engaged in a constant battle to win over the hearts of the hungry via social video — and they’re doing great at it.