Delicioso: The Growth of Spanish and Portuguese Cooking Videos

Spanish- and Portuguese-language cooking videos are hot! Here’s what brands can learn from them to reach new audiences in the U.S. and across the globe.

Video Email Marketing: How to Boost Your Sends with Video

If you printed out all the emails sent each year, they’d stretch to Mars and back three times. And that’s not even counting texts or tweets. People get more marketing and sales outreach from brands than ever, and without a unique angle, your chances of reaching them are about as remote as the red planet. […]

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. KITCHENER, Ontario – September 18, 2019 – Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement […]

What Beauty Brands Can Learn From Influencers About Diversity

Influencers want beauty brands to be inclusive in their product lines. Here’s our breakdown of some of the leading diversity influencers to follow in the beauty space today. 

Vidyard and Media One Creative Expand Partnership to Help Brands Boost Audience Engagement with Personalized Video Experiences

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. KITCHENER, Ontario – Sept 17, 2019 – Vidyard, the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative, to offer automated video personalization as […]

Why Unique Reach Matters: The New Top 10 Global Media Companies

Tubular Labs and the GVMA released new metrics to set a standard audience measurement across social video, similar to Nielsen TV ratings.

How Long Should Videos Be? The Ultimate Guide to Video Length

Most marketing videos should be two minutes or less. Generally. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. The earlier the stage, the shorter. The later, the longer. Below are recommendations for nearly every conceivable scenario. Some video […]

How High-End Clothing Brands Are Courting Millennials (Part Two)

This two-part series reveals how high-end clothing brands reach millennials with video and provides best practices that apparel companies can adopt to better connect with young audiences.

Fantastic Video Podcasts and How to Record Them

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes! The average podcast listener tunes in to an average of 6.5 hours each week. Business is the second most popular category, which means podcasts are a great […]

4 Ways to Elevate Your Video Marketing with Stock Footage

Your brand doesn’t have to film everything from scratch to get noticed. Instead, you can use premade visuals and stock footage and edit them to craft your desired message — here’s how.