Spanish- and Portuguese-language cooking videos are hot! Here’s what brands can learn from them to reach new audiences in the U.S. and across the globe.
If you printed out all the emails sent each year, they’d stretch to Mars and back three times. And that’s not even counting texts or tweets. People get more marketing and sales outreach from brands than ever, and without a unique angle, your chances of reaching them are about as remote as the red planet. […]
Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers
Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. KITCHENER, Ontario – September 18, 2019 – Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement […]
Influencers want beauty brands to be inclusive in their product lines. Here’s our breakdown of some of the leading diversity influencers to follow in the beauty space today.
Vidyard and Media One Creative Expand Partnership to Help Brands Boost Audience Engagement with Personalized Video Experiences
Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. KITCHENER, Ontario – Sept 17, 2019 – Vidyard, the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative, to offer automated video personalization as […]
Tubular Labs and the GVMA released new metrics to set a standard audience measurement across social video, similar to Nielsen TV ratings.
Most marketing videos should be two minutes or less. Generally. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. The earlier the stage, the shorter. The later, the longer. Below are recommendations for nearly every conceivable scenario. Some video […]
This two-part series reveals how high-end clothing brands reach millennials with video and provides best practices that apparel companies can adopt to better connect with young audiences.
It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes! The average podcast listener tunes in to an average of 6.5 hours each week. Business is the second most popular category, which means podcasts are a great […]
Your brand doesn’t have to film everything from scratch to get noticed. Instead, you can use premade visuals and stock footage and edit them to craft your desired message — here’s how.