How to Create Professional B2B Videos Using a Smartphone
“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” Demand Metric Report
Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.
The conversation around video production has become paralyzing for many marketers who often assume that video production requires an outside agency, or thousands of dollars of equipment.
What if I told you that you can film quality B2B videos, with a smartphone for under $250!
You heard me right!
We recently partnered with Taylor Jackson to show you just how easy it can be to shoot high quality, B2B videos on your smartphone. In the video below, Taylor explores the Vidyard offices showing you the best ways to shoot video on your smartphone and how to do it all for under $250.
In under 2 minutes Taylor’s video explores;
- How to get the best lighting in an office
- When to shoot horizontal/vertical
- How to up your video game with smartphone lenses
- How to capture the best possible audio
We’ve broken down all the equipment used in this video below, with links to Amazon, and prices so you can get started asap. All of the recommended equipment is universal, so you can use it with almost any recent smartphone.
Smartphone Filming Equipment
Efanr Selfie Ring Light – $12.99
While Taylor does recommend the Lumee (Kim Kardashian Case @ USD 49.99), we think that the $12.99 equivalent from Amazon is a much better price point and is also universal, and the Lumee is iPhone only.
Neewer® 200W 5500K Continuous Lighting Umbrella Kit – $29.99 x 2
VicTsing Phone Lens – $16.99
If you use an iPhone without a headphone jack, you will need to buy an adapter to allow you to plug this in, which you can find here!
Filmic Pro App
http://www.filmicpro.com – $18.99-21.99
A stabilizer is optional. Unless you are going to be capturing moving elements or moving around a lot while filming, you do not need this.
Are you filming great B2B videos with your smartphones? Have some outstanding equipment you need to recommend? Let me know in the comment section below.
The post How to Create Professional B2B Videos Using a Smartphone appeared first on Vidyard.Posted on: February 16, 2018, by : RobOakley